CPA Affiliate Tracking Software

What to do if you want to automate the work in CPA networks and advertising offices, get the tracking of each lead and set up effective advertising? Use trackers for traffic arbitrage. We will figure out what these are and show you the top paid and free solutions.

You can’t do without trackers in arbitrage. They are needed to analyze the advertising campaign, identify non-converting sources and banners, and protect against bots. With the help of a tracker, even a minus campaign can be put in the black. So if an arbitrator pours without a tracker, he has a lot to lose. Here is a selection of those that have proven themselves in the market.

What are trackers for traffic arbitrage

Traffic arbitrage trackers are systems for tracking traffic from different sources.

Trackers have many features that simplify the work with offers and advertising campaigns. These are:

• Advanced analytics. The tracker collects all the information in one place – in a single window you can see the ROI of campaigns, profit on offerers, the number of impressions, conversions and leads. You can view your statistics in various curves: by country, operating system, browser, click-through time, and a host of other parameters.
• Profit comparison. The tracker tracks conversions from all traffic sources and shows which ad networks or pre-links brought in the most money. This allows you to work only with effective bindings, and to stop ineffective ones in time.
• Split testing. Trackers for traffic arbitrage know how to split conversions, so you can run tests: see how conversions change depending on the prelanding, bundle, target audience or source.
• You set up filters, and the system itself distributes traffic according to set parameters.
• Smartlinks. If arbitrator works with multiple affiliate providers, he can create his own smartlinks based on the tracker. The traffic will be distributed so as to get the maximum number of conversions, for example, users can be offered offers, adapted to their geo.
• Tracking each conversion. The tracker assigns a unique ID to each user and reads all his parameters: browser, country, language, IP, and others. When the user makes a target action, the tracker records it. And then it shows which users made conversions: this also helps in analytics.
• Automation of actions. You can perform any action in trackers in just a couple of clicks – for example, change the offer when reaching the limit in the affiliate program. Or change the link in advertising campaigns. This is possible because the tracker is integrated with CPA networks and advertising networks and essentially becomes a single control window.
• Weeding out bots. Trackers have their own database of bots and signs, by which they distinguish real users from bots and moderator networks. Therefore, with the help of such systems, you can also engage in cloaking.

Cloaking is a method of bypassing bans on the advertising network for gray verticals, which divides traffic into two streams. The first stream – the real users: they see the actual landing or prelending. The second stream – bots and moderators: they see a page that conforms to the rules of the network.

All CPA trackers are divided into two big groups depending on how they are installed. They can be cloud-based and server-based.

Cloud-based ones are installed on the servers of the company that offers the system itself. They automatically distribute the load across the servers. And to start working with them, you only need to access the cloud solution – create a profile to work with. But the volume of recorded events is limited to the selected tariff plan.

The server ones are designed for installation on your server. The volume of events depends on the server capacity, but to use such a solution, you need additional costs. They will be needed to deploy the tracker and keep the server running.

In most cases, arbitrageurs choose cloud-based solutions.

How a traffic distribution system differs from a tracker

Traffic arbitrage trackers are often confused with TDS, or traffic distribution systems. In fact, they are two different solutions.

TDS came before trackers. Traffic distribution systems are designed to direct traffic to different landing pages according to set filters. For example, traffic from one US state to one prelanding, from another state to another.

Trackers appeared later than TDS and are essentially their improved version. The main difference is their multifunctionality. They can not only distribute traffic, but also to collect statistics, generate reports, manage advertising accounts and offers. This greatly simplifies the tide.

4 tips for working with CPA trackers

Look at several metrics. Don’t evaluate only CTR in isolation from other metrics. Make sure to check your reports to see how much profit advertising sources bring, and not how many clicks they bring.

There are times when an ad brings many clicks, but the traffic is not targeted – most of the visitors leave. And sometimes it is the opposite: the ad has a low CTR, but it brings the majority of conversions. In order not to accidentally disable the most profitable sources, you need to evaluate metrics comprehensively.

Use a small number of filters. If you are just starting to work with trackers, do not immediately get into complex settings and make a multi-level system of traffic filtration. This can lead to the fact that some of the clicks will not be processed properly, and you will lose leads.

Use templates. If you can choose a tracker that has a template for integration with your CPA network, use it. Connecting via API is also possible, but templates usually provide a higher data rate. Which means you’ll be able to analyze performance in near real time.

Contact support. In the beginning, some features may not be clear or work the way you want them to. Feel free to contact the support – they will help you to set up your tracker so that it will help you earn more.

Choose the appropriate tracker for traffic arbitrage in our catalog and set up profitable links for different offers.

What is a traffic arbitrage tracker?

A multifunctional system that can distribute traffic to different pages, record user parameters and provide in-depth analytics. For example, it can show, who exactly made the conversion, and transitions from which traffic source brought the biggest profit.

How do I set up a CPA tracker?

The process of setting up differs depending on the service you choose. Request documentation from technical support representatives or ask for help in setting up.

What is a cloak?

It is a method of distributing traffic which allows bypassing bans of advertising networks. It has filters set up so that ordinary users see the real landing page. But bots and ad network moderators see a page that conforms to the rules.

Which free tracker should an arbitrator choose?

There are many of them: there are those that are completely free, there are those that offer a trial period. Focus on the number of events that will need tracking, and the additional features of the service. The most popular solutions are Zeustrack, CPA Tracker and PeerClick.